The brand that caters to the hair care and styling needs of women of color, celebrated the kick-off of its 45thAnniversary with a commemorative event in New York City on yesterday with brand ambassador, and actress Demetria McKinney.
“To have 45 years of excellence, to have 45 years of beauty, to have 45 years of empowerment – that’s what Dark and Lovely is,” said actress and singer Demetria McKinney. “To be a brand ambassador for this brand has been an awesome, awesome journey!”
During the celebration, McKinney performed her new single, Easy.
As part of the Young Women with a Purpose Project, and in partnership with The Tom Joyner Foundation, the brand awarded five dynamic students with scholarships totaling $10,000 and assigned them to L’Oréal USA senior-level executives, who will serve as mentors throughout the school year.
Thomas Joyner Jr., president and CEO of the Tom Joyner Foundation, said this program is a great opportunity for these students. “We’re really glad that these outstanding students from HBCUs are getting a once-in-lifetime experience to get scholarships to help them complete their education, and to get mentors who will help them succeed today – and in their careers.”
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